GIVE LIFE TO YOUR WEBSITE
Webmastering is the basis of your digital marketing success. Your website needs to be alive and updated on a regular basis to prove your dynamism and seriousness to the search engines. A web design agency helps you prove your relevance, reliability and add value to your website, all as part of your digital strategy.
A web agency operates in the digital business by boosting your visual identity through webmastering actions.
To increase the traffic
to your website
and online advertising
THE 3 MAIN TRENDS IN DIGITAL MARKETING
Snackable content is based on 4 main factors: visuals, a story, sharing and flexibility. It is used to convert prospects into customers.
Apple’s Siri, Amazon’s Alexa, Microsoft’s Cortana and of course Google Assistant… Voice marketing is booming and facilitates user assistance.
This is the emotions and feelings a customer has before, during and after visiting your web platform. A UX graphic design is essential in marketing.
CHATBOTS AND SOCIAL NETWORKS :
CUSTOMER RELATIONS ARE CHANGING
Fluid interaction with customers ensures that a company can build loyalty, amplify the effect of digital word-of-mouth and improve conversion. Chatbots are pillars of marketing strategy that can provide personalised answers in natural language to customers on specific topics. These bots save valuable time.
If a chatbot plays perfectly the role of a virtual assistant, it cannot completely replace human effort, hence the need to have a community manager, for the management of the interaction with its various customers, on social networks. The social media strategy is not lacking in importance compared to the content strategy creating strong links around the brand.
WEB DESIGN TO MAKE A SITE MORE INTERACTIVE AND DYNAMIC
THE 3 CUTTING-EDGE TRENDS
As opposed to geometric shapes such as squares or triangles, natural shapes give a more animated effect and offer more comfort to web users. Web interfaces are more intuitive thanks to this web technology.
The madness of the Glitch effect
Very innovative, distorted images with the glitch effect attract the eye and encourage clicks on products. Graphic design based on this trend is used as part of an effective communication plan to attract customers.
During the ergonomic design of a customised website, whether it is a showcase site, a merchant site or an e-commerce site, micro-interactions can be used to guide the user, inform about a processing time or reassure the user.
Backgrounds come alive
Video is ubiquitous on website backgrounds and is becoming increasingly important, often providing relevant information to web users.
AMPs Stories are coming
Accelerated Mobile Pages improve the loading time of content on mobile applications but also offer a new system of stories.