Producing quality content is no longer enough to be ranked as a relevant source for the audience. You need to reach your target audience exactly where and when they want to find you. Indeed, in order to use the full potential of the network, it is necessary to act at different levels, using several tools to reach customers with the offer. But how to do this?
Why is it important to promote your site?
The content published on websites is very important, which is why it is constantly stressed that they should be substantial and user-friendly.
However, sometimes even the most valuable websites have low numbers of hits and those that are not of high value become popular very quickly. Why does this happen? Promotion is what makes content stand out from the competition. Well managed content distribution allows you to reach new audiences. That’s why it’s so important to combine content marketing with web promotion to get the word out.
Advertising on the site with Google tools
AdWords remarketing is another way to promote your website. Its main role is to reach customers who have visited your website with appropriate advertising. A big advantage is the possibility to select ads specific to the types of users who have reached your content. You can promote, for example, new offers, as well as other content such as blog entries. Remarketing is the perfect answer to the question of how to make your site known, as it is one of the tools to rewrite your customer’s memory.
As a distribution support activity, sponsored links should also be considered. With them, users interested in a specific phrase will quickly find your website, resulting in increased efficiency and visibility. Sponsored links will be particularly useful when you are facing strong competition, as well as when you are just starting a new website and are looking for a good way to advertise on the Internet.
How to promote a website from social media?
At the moment, social media is becoming very important in the distribution of content, and indeed in getting the word out about your site. You can use them in several ways. Most of them offer free and paid tools to promote published content. Social networks are often used for viral marketing, but you have to be very careful, as a poorly prepared campaign can get out of hand. Before placing content, you should also carefully read the rules of a given website, especially when it comes to organising events, promotions and competitions on a specific website.
As the popularity of individual social media can change dramatically, even in a year, it is worth monitoring the statistics of their use on an ongoing basis. Your choice should depend on them, the specificity of the company, as well as the target group you are directing your content towards. It is worth using appropriate plugins to publish on social networks. Many platforms offer automatic publication of content on social networks, all with an account for the site. This saves you a lot of time and also allows you to advertise your website more effectively.
Using e-mail coverage
E-mail marketing is another solution. Considered one of the most effective forms of distribution if you are planning to publicise a site. Mailing is characterised by a high transmission speed, and its use generates low costs. Also, it has a huge reach. Also, because of its high visibility, the information goes directly to a specific recipient, so until he decides to delete your message himself, it will wait to be read. Moreover, the email is easy to create: you just have to write the appropriate content and send it. Moreover, it does not require any knowledge of HTML and graphic editing.
All in all, good website and article promotion is time-consuming, but it brings visible results. The basic allies of promotional activities are social networks, but also the tools provided by search engines. Therefore, it is worthwhile to spend some time posting on social networks, commenting and replying to other content to make it easier for your website to stand out from the competition. And don’t forget to adapt the form of distribution to your company and your target group.