Your company’s online presence is increasingly in demand by consumers, who are dramatically increasing the demand for products and services on the Internet. To have a good design, make sure you incorporate your company’s personality into every element, every tab, every feature you place on your website in the most attractive, efficient and functional way possible.
Seduce at first glance
Color selection can make or break a website. Use a limited palette of four or five colors that do not clash. Make sure the text is easy to read in the background, although you can soften the contrast with colors other than black and white.
Include images (but also videos, GIF animations, and icons) that define the style the website should use. Use high quality assets without distortion. The quality of your website’s assets will have a huge impact on the user’s impression and expectations of your service.
It may be often overlooked, but typography plays a vital role in the presentation process. Typography can change the look and feel of a presentation. Careful selection and consistent use of the chosen font can be just as important as the use of graphics, colors and images.
Using good spacing is a great way to balance design elements and enhance the visual communication experience. Make good use of white space to improve the structure and aesthetics of the page and help guide the user through its content.
The simpler the better
Visitors get frustrated when they have to navigate a cluttered interface to find what they need. You should avoid confusion and opt for a simple interface to make your website easier to use.
The elements on your page should have a clear hierarchy for usefulness and how the user sees the page. Always make sure that the most important features are at the top of their respective pages. Also, this type of hierarchy can lead the user down the page organically, leading them through your service.
Make the website responsive
Users access websites from a variety of devices, including smartphones, tablets, laptops and desktops. A good website design is also a display that adapts to all platforms and different browsers. Multimedia CSS queries are a great way to implement responsive web design.
But remember, a beautiful site is an empty shell without content. A great website has both great design and great content. Make sure your pages have unique and original content that is worth visiting.