The PIM project must be carefully thought out beforehand. First of all, the company must express the need and establish the specifications while involving the business lines such as marketing, communication, e-commerce and the IT department. This step is essential….
Read moreInbound marketing is a new form of marketing that is opposed to outbound marketing. The goal is to attract customers through a kind of classic marketing campaign. The process imposes a perspective for the replacement of a purchased customer by…
Read moreThe transition to digital is a must for modern businesses. Nowadays, digital technology is an integral part of people’s daily lives and most of their activities are highly dependent on it. Nowadays, it is inconceivable that a company does not…
Read moreYou may have already found many ways to be effective and differentiate yourself from your opponents. The results are certainly convincing, but they are not yet satisfactory. In fact, trying to lead customers towards you is not at all an…
Read moreTo choose a web host for your site, it is fundamental to identify your real needs. You must be selective to ensure the development of your business. You need to highlight several elements to ensure the feasibility of your project….
Read moreThere are more than eleven million brands on the Internet. The knowledge of how to launch the brand on the Internet is an essential point. Nowadays, to be known by the world, the Internet is the best way. The creation…
Read moreToday, companies can no longer do without social networks. They have become essential communication tools. They play a crucial role on the notoriety and the development of a brand. Why is the influence of social networks so important? And what…
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